Physics Course Work Investigating Stopping Distances of a Car Essay Example

Physics Course Work: Investigating Stopping Distances of a Car Essay I am going to try and find out some information about how the stopping distance of a car, caused by the speed of the car before it begins to stop. To do this I am going to roll a marble down a wooden ramp onto some carpet from different heights and making the marble hit the carpet at different angles.I came to the conclusion that using a marble is the best choice of ball to use to represent my car as it is in a better scale with the ramp because it weighs 5.3g and has a 1cm diameter. This is in scale with the ramp in a way that matches a car going down a road. I also tried different balls to make sure that the marble would give me the most reliable results. I tried the same experiment of rolling each ball down a metal ramp onto the carpet to see which ball ended up in the closest range within five rolls.I found these results came up when I tested just on the carpet.15cm (height of ramp)MarbleGolf BallPing Pong Ball1st Time941011782nd Time951381653rd Time891252014th Time971801845th Ti me9399199As you can see the marble had the least range between the rolls so it was the most reliable test. I decided to do the experiment on the carpet because I tried all three balls on the bare floor, the carpet, the yard and some grass and the carpet was again most reliable.FloorCarpetGrassYard (Gravel)1st Time with marble843942302nd Time879954103rd Time1089891604th Time82197705th Time38693520I was unable to get any results for the gravel as the marble rolled all over the yard in anything but a straight line. As the results show the carpet was the only type of floor that gave me reasonable results.Now I have chosen which ball and surface I am going to use for my investigation I am going to carry it out. To do this I am going to roll a marble down my wooden ramp from different heights to find out how the speed of a car effects the stopping distance by seeing how much kinetic energy the ball loses once it has converted its gravitational potential energy.

The Giver1 essays

The Giver1 essays In this book, the Giver, an old man gives all the memories of a world such as ours to a boy named Jonah. In this world there is no color, love, or twins, and the babies and children are bred by special people who have the job of birthmother. They then are adopted away. Everybody in the town has a special but awkward job. The giver tells Jonah of a place such as our normal world. After Jonah learns of the world before, he becomes anxious to escape and discover if their is a color outside world in which there is love, and normal families. The more visions that Jonah receives, the more painful they become. He also begins to become more and more anxious about discovering what is beyond his dull and controlled town. He also soon begins to have strange dreams of bathing one of his "girl" friends naked, in a bathtub. His parents then tell them to take certain pills to prevent these dreams, he does not because of his anxiety to find out what else there is in the world. The giver later tells Jonah how Jonah's and his own dinner, breakfast, and everything else that they do is monitored and controlled. The Giver later gives Jonah his consent to escape their town to go search for a normal and happier wolrd. Jonah kidnaps his baby brother who's twin gets killed by Jonah's dad. Him and the baby escape out the town into a normal world at the end of the book. The rest of the book, is about the visions that Jonah has, and explains how the "Giver," is the keeper of memories from the village from The ending of the book is somewhat uncertain, since you dont know if Jonah makes it out of a desert into a new, better world, or if the whole thing is a mirage, to Jonah. ...

The Meaning of Leaf Names in Latin or Greek

The Meaning of Leaf Names in Latin or Greek The following words are used in plant names to describe the leaves or foliage of plants. The basic Latin word for leaf is folium. Since folium is a neuter noun, the plural ends in a (folia). Botanically, folius is used as an adjective, as well. Foliatus, the masculine adjectival form of the Latin word for leaf, means leaved. The feminine adjectival form is foliata and the neuter is foliatum. If youre interested in picking up Latin vocabulary, strip the folius word from each entry on the following list. Example: In the case of acuminatifolius, stripping out folius leaves acuminat- plus a connecting vowel i. Acuminat- is from the past participle of acumino, -are, -avi, -atus which translates into English as to sharpen or to make sharp. Acuminat- may be familiar to you from the English word acumen. A acuminatifolius (leaves tapering gradually to a point) acuminatifolia acuminatifolium acutifolius (pointed leaves) acutifolia acutifolium aequifolius (equal leaves) aequifolii aequifolium afoliatus (without leaves) afoliata afoliatum albifolius (white leaved) albifolia albifolium alternifolius (alternating leaves) alternifolia alternifolium amplexifolius (leaves clasped [amplector to wind around, surround]) amplexifolia amplexifolium amplifolius (large leaved) amplifolia amplifolium angustifolius (narrow leaved) angustifolia angustifolium argutifolius (sharply toothed leaves) argutifolia argutifolium auriculifolius (leaves like an ear auricula - the ear, diminutive) auriculifolia auriculifolium B bifoliatus (with two leaves) bifoliata bifoliatum bipennifolius (two feathered leaves) bipennifolia bipennifolium brevifolius (short leaved) brevifolia brevifolium C capillifolius (hairy leaved) capillifolia capillifolium centifolius (100 leaves) centifolia centifolium cerefolius (wax leaved) cerefolia cerefolium chlorifolius (light green leaved) chlorifolia chlorifolium confertifolius (dense leaved) confertifolia confertifolium cordifolius (heart shaped leaves) cordifolia cordifolium crassifolius (thick leaved) crassifolia crassifolium cuneifolius (leaves tapered to the base) cuneifolia cuneifolium curtifolius (shortened leaves) curtifolia curtifolium cuspidifolius (stiff pointed leaves) cuspidifolia cuspidifolium cymbifolius (boat shaped leaves) cymbifolia cymbifolium D densifolius (densely leaved) densifolia densifolium distentifolius (distended leaves) distentifolia distentifolium diversifolius (many shaped leaves) diversifolia diversifolium E ensifolius (sword shaped leaves) ensifolia ensifolium exilifolius (small leaved) exilifolia exilifolium F falcifolius (sickle shaped leaves) falcifolia falcifolium filicifolius (fern like leaves) filicifolia filicifolium filifolius (thread like leaves) filifolia filifolium flabellifolius (fan shaped leaves) flabellifolia flabellifolium foliaceus (leafy, resembling a leaf) foliacea foliaceum foliolosus (having small leaves) foliolosa foliolosum foliosior (leafier) foliosior foliosius foliosissimus (leafiest) foliosissima foliosissimum foliosus (leafy) foliosa foliosum G gracilifolius (slender leaved) gracilifolia gracilifolium graminifolius (grass leaved) graminifolia graminifolium grandifolius (large leaved) grandifolia grandifolium I integrifolius (leaves entire) integrifolia integrifolium L latifolius (broad leaved) latifolia latifolium laxifolius (loose leaved) laxifolia laxifolium linearifolius (linear leaves) linearifolia linearifolium longifolius (long leaves) longifolia longifolium M millefoliatus (with 1,000 leaves) millefoliata millefoliatum millefolius (1,000 leaved) millefolia millefolium minutifolius (small leaved) minutifolia minutifolium mucronifolius (sharp pointed leaves) mucronifolia mucronifolium multifolius (many leaved) multifolia multifolium O oblongifolius (oblong leaves) oblongifolia oblongifolium obtusifolius (blunt leaves) obtusifolia obtusifolium oppositifolius (leaves opposite) oppositifolia oppositifolium ovalifolius (oval leaves) ovalifolia ovalifolium P parvifolius (small leaves) parvifolia parvifolium paucifolius (few leaved) paucifolia paucifolium perfoliatus (leaves joined around stem) perfoliata perfoliatum pinguifolius (fat leaves) pinguifolia pinguifolium planifolius (flat leaved) planifolia planifolium Q quadrifolius (4 leaved) quadrifolia quadrifolium R rectifolius (erect leaves) rectifolia rectifolium reflexifolius (reflexed leaves) reflexifolia reflexifolium remotifolius (leaves distant from each other) remotifolia remotifolium renifolius (kidney shaped leaves) renifolia renifolium rhombifolius (diamond shaped leaves) rhombifolia rhombifolium rotundifolius (round leaves) rotundifolia rotundifolium rubrifolius (red leaves) rubrifolia rubrifolium S sagittifolius (arrow shaped leaves) sagittifolia sagittifolium setifolius (with bristly leaves) setifolia setifolium simplicifolius (simple leaved) simplicifolia simplicifolium spathulifolius (spatula shaped leaves) spathulifolia spathulifolium spiculifolius (spiky leaves) spiculifolia spiculifolium subrotundifolius (leaves less round) subrotundifolia subrotundifolium T tenuifolius (slender leaved) tenuifolia tenuifolium teretifolius (cylindrical leaves) teretifolia teretifolium ternifolius (leaves in 3) ternifolia ternifolium tortifolius (twisted leaves) tortifolia tortifolium trifoliatus (3 leaved) trifoliata trifoliatum trifoliolatus (trifoliolate) trifoliolata trifoliolatum trifolius (3 leaves) trifolia trifolium U undulatifolius (wavy edged leaves) undulatifolia undulatifolium unifoliatus (one leaf) unifoliata unifoliatum unifolius (one leaf) unifolia unifolium V variifolius (variegated leaves) variifolia variifolium villifolius (hairy leaves) villifolia villifolium viridifolius (green leaved) viridifolia viridifolium

International Business Law (US company launching products to Japan) Essay

International Business Law (US company launching products to Japan) - Essay Example Wally Solar Manufacturer hereinafter referred to as â€Å"Principal†; a corporation organized and registered in accordance with the laws of _________, having a registered address at ____________ and herein represented by ___________. Japan Sun Power Ltd., herein after referred to as â€Å"Agent†; a corporation organized and registered under the laws of Japan, having a registered address at ____________ and herein represented by ______________; The whereas portion are still useful and may stand as is subject to styling later on. For purposes of document styling purposes, I would suggest that we should adopt the method of setting the provisions in sections instead of mere paragraphs. The rest of my comments and suggestions will now follow this format. Section 1. Statement of Purpose. As can be observed, your draft agreement has no statement of purpose. At the very start, the purpose of this agreement should be defined in order to set the mode. Thus, a section should be added right after the naming of parties as follows: Statement of Purpose. This agreement is entered into by the parties for the purpose of executing an agency to sell the product of WALLY SOLAR MANUFACTURER by Japan Sun Power ltd. within the Japanese territory. Section 2 Definitions of Terms. There is no definition of terms in your draft agreement. I believe that this should be included in your agreement to gain common understanding and limitations of terms used. We must seek to do away with ambiguities of terms right from the start since these ambiguities may later on cause misunderstandings and eventual legal disputes. Terms which should be defined may include words used in the agreement such as but not limited to the following: (a) products; (b) territory; (c) order; (d) day(s); (e) date of receipt of the product (f) advertising and promotion. WALLY SOLAR MANUFACTURER hereby appoints Agent as its exclusive sales agent and representative in

What were the key elements of the policy of deterrence and containment Essay

What were the key elements of the policy of deterrence and containment during the Cold War Evaluate their effectiveness and their costs - Essay Example policy of deterrence is basically a threat by one party to convince another party to halt evil actions that could become harmful for international peace. It should be noted that the era of cold war was greatly depending upon deterrence (Wison 1962). Considering Containment during cold war, it can be said United States had to implement the policy of containment to make sure that communism does not spread among other countries. The implementation of the policy of containment and deterrence was followed by United States during the cold war due to the threat of being threatened by communism (Hunter 1998). It should be noted that adherence of United States with the theory of containment during the cold war allowed intervention activities in Vietnam. Similar instance was noted at the Central America and Grenada. This shows the effectiveness of the key elements and theories as practically implemented. This is the key element that led to the implementation of these policies during cold war (Ray 2004). United States noticed that the influence of European counterparts was increasing with every passing day. United States was actually being pushed to defeat as the Vietnam havoc was basically because of communism spread. Thus, policy of containment was implemented to contain communism to their respective origin country (Gladdis 2005). The policy of containment is also refereed as the foreign policy of United States with other countries which that were noted as potential to harm United States. However, the cost involved throughout this foreign implication was relatively high. There was a risk of military attack by other activities despite undertaking deterrence (Ray 2004). The cost was high in terms of finance as the capital of European Union and United States was used to buy arms to compete with the forces in order to stay stabilized. The cost of humanity is another aspect that should be noted. However, it has been noted that implication of the policies allowed the Unites

Strengths One of the Largest Players in Hypermarket Retail Industry

Strengths One of the Largest Players in Hypermarket Retail Industry According to some estimates which published in The Star Online (2010), Tesco enjoys a 30% market share of the Malaysian hypermarket industry by sales, followed by Giant (24%) and Jusco (22%). Giant grew substantially in markets mainly through the continued expansion of its hypermarket branches around Malaysia. As stated in Giants Official website (www.giant.com.my.), Giant was awarded the Top Retailer in Malaysia and Best of the Best in Asia Pacific Retailers Award for 2 consecutive years in 2007 and 2008. Giant has built a very strong retail brand, with a reputation of good value for consumers money and convenience because of a wide range of different products and services in one store. Diagram X: Market share of hypermarkets in Malaysia Sources from http://biz.thestar.com.my/news/story.asp?file=/2010/9/3/business/6973298sec=business Low Price Leader Pricing a product or service properly can mean the difference between success and failure for a company especially in these challenging economic times.  In Malaysia, Giant is synonymous with its powerful slogan which says Everyday Low Prices, Big Variety and Great Value. There is no doubt that the slogan successfully publicizes the companys mission to the public where it offers a wide variety of products at the lowest possible price (Giant, 2010). The price comparison between Giant and its competitors is frequently advertised in the newspaper for public references (refer Appendix X). It is clear that products that sold in Giant are cheaper compared to other stores. This has also resulted that Giant is still the low price leader in Malaysia. High Brand Value of House Brand Products Bernard Chia, Merchandise Director for Fresh Grocery at Giant Hypermarket Singapore, says: Consumers have started to be more receptive of house brands as retailers are continuously educating them on the good quality and lower prices of their house brands. Consumers are seeing greater value in house brands. And with the economic downturn, many are turning to house brands for instant savings. (Source: Nicole Liang, 2009, from Food Export International) Fulfilling customer needs and wants to gain customers satisfaction are vital to companys existence. Giant has been offering its house brand range since the beginning when its first store opened in June 2000 (Nicole Liang, 2009). The Giant brand comes with unique yellow and green packaging that is instantly recognizable and differentiates with other brands. Every product is backed by a quality guarantee and is always priced competitively in the category (Giant, 2010). Examples: The Giant brand products packaging Sources from http://www.giant.com.my/ourbrand/brand/2 With the intention of keeping its high brand value in the market, Giant goes as far as to introduce the Satisfaction Guaranteed or Your Money Back scheme, to further emphasize its safe food quality (Nicole Liang, 2009). Customers are welcome to return and get a refund for the purchased products if they have found any Giant brand product not up to their expectations. Great nationwide growth Giant always understands the market taste and responsive to customer needs where having over 85 branches spread throughout all the states in Malaysia. Additionally, most of the branches are strategically and conveniently located in residential areas, regardless of new or old areas. Through its nationwide expansion, Giant managed to capture more market share compared to its competitor like Jusco which mostly focus on suburban residential areas and tapping the middle to high income group consumers (Jusco, 2009, pg15). Picture X: Giant Stores Location Sources from http://www.giant.com.my/location The Star Online, 2010, Sale of Carrefour may interest Competition Commission, Retrieved 15 September 2010, from http://biz.thestar.com.my/news/story.asp?file=/2010/9/3/business/6973298sec=business Nicole Liang, 2009, Supermarket chains: House brands are here to stay, Retrieved 15 September 2010, from http://www.foodexportonline.com/html/oct09/privatelabels_supermarket-chains.html Jusco, 2009, pg15, Annual Report, Retrieved 15 September 2010, from http://www.jusco.com.my/juscohome/html/aeon_v2/oa/bursa/AEON_AnnualReport2009.pdf?PHPSESSID=l24l6cspr34mn9j0003bggme04 C:UsersLydiaDesktop20090524-2giant-vs-tesco2.jpg Weaknesses High Marketing Cost One of the Giants weaknesses is their relatively high marketing cost. Giant spends quite a lot of money for marketing purposes. To let more people to know more about the on-going promotions in Giant, Giant places their advertisements on local newspaper such as The Star, The Sun and other news press. Such advertisements are usually published on the weekend newspaper. Placing advertisement on newspaper can be quite costly. Besides, Giant prints out their promotion catalogue. Printing out the catalogue can be quite costly. Giant has different promotion catalogues for different places. For example, promotion catalogue for Sarawak Special, Malacca Special or even Putra Heights Special. This promotion catalogue is often distributed from house to house. This requires distribution fees as manpower is needed to distribute the catalogue. Recently, Giant Hypermarket also puts on advertisement on television. All these contribute to the high marketing cost. No loyalty and membership program Giant has no loyalty and membership program. Loyalty and membership is very important in order to create customer loyalty. This can be parts of their customer retention plan. It is said that retaining customers is much easier than getting a new one (Marzahn, 1996). By offering rewards to customers, they will most likely to make repurchasing from them. Compared to other hypermarket that has their own loyalty and membership program, customers are usually more attracted to them. While the economy is still recovering from the previous global recession, customers are stricter in budgeting and they are always attracted to rewards and privileges. They will want to get something in return from their purchasing. The ability to gain some rewards such as discount, cash voucher and cash rebate makes their purchase much more worthwhile. Poor pricing method Giant hypermarket has poor pricing method compared to other hypermarkets. Whenever promotions are conducted, the prices of the products will be different. The price list sometimes is not updated. Whenever the cashier scans the bar code, the price will be different from the displayed price. This sometimes causes customers to pay more than the actual price. This will create dissatisfaction to customers if they find out they have paid extra for the goods. The price list is hand written on a piece of yellow board. This price list is placed together with the products. The price list can be wrongly placed. This causes confusion to the customers. They are not sure the price of the products they wanted to buy. Besides, customers find it difficult to find a price reader to check for the price. The price readers which are wrongly placed makes it hidden from the customers. Figure: Hand written price list at Giant (Giant- About Us, 2010) Lack of Information Technology Utilization Giant website is not fully utilized Giant Hypermarket is still lacking in terms of utilization of information technology. Their own Giant website is not fully utilized. The content of the website is mostly promotions and the contest. The website is only for customers for viewing. To fully utilize the website, they can more features into their website. They can add in the products they sell in Giant and by categorizing them, it will be easier for customers to find the products they want. The website later can be enhanced into an e-commerce site where Giant can sell their products online. Thus, instead of having to go to the physical store, customers will be able to do online shopping. They can add in the wish list and shopping bag for customers in the website. Besides, in the website, there is no e- newsletter which customers can subscribe to. E-newsletter helps Debenhams to keep their existing and potential customers in touch with the latest offering such as promotions in store as well as news and events. This improves the sites traffic as well as building and expanding their customer database. Without this, customers will be sometimes being oblivious on the promotions as well as the happenings in Giant. Therefore, newsletter features should be added into Giants website. Customers can sign up for the newsletter. This consequently further improves Giants relationship with the existing customers. No Electronic Customer Relationship Management (E-CRM) Keeping in touch with customers and understanding what they think about Giant is paramount to achieve Giants goals. Customers feedback is an important component which allows customers to voice out their view or share their shopping experience which doing their shopping at Giant. Customer feedback is vital to Giants continuous improvement. Regardless of compliments or criticisms, customer feedback actually helps Giant to understand their customers need and consequently enhances their services. Giant practices traditional customer relationship management. Whenever Giant customers have any complaint, they have to approach the staff directly. Sometimes, face-to-face talk can lead to misunderstandings. Thus, Giant should utilize their website to provide electronic customer relationship management (E-CRM) for their customers. The website should allow the members to register and through login into Giant website, they are able to give their feedbacks online. Whenever they have any complaints, they can submit their complaints online. Besides, customers should be encouraged to give ratings and write product reviews after their purchases in Giants website. This helps other potential customers to make better purchase decision and this indirectly drives the product sales. Through the E-CRM, Giant will be able to know how the customers really felt towards Giant. Through those opinions, Giant will be able to take the initiatives to improve their services. Threats Competition The threats experienced by Giant are that there is stiff competition within the industry, there are other major supermarket chains, such as Tesco, Carrefour, Jusco, etc. in Malaysia that is competing alongside with Giant in the retail industry. Major example are, If competitors offers new innovative product and services why not Giant do the same thing too which more creative. Competitors might find new ways to enhance sales or production or they have superior access to cheaper raw materials. Giant famously losing market share  [1]  to particularly other well-known brand names like Tesco, Jusco and Carrefour in price competition as customers can find better pricing at other hypermarkets like Carrefour. Political New political issues in the future that might have negative impact on their business, for example, no price hike despite rising import costs, ban on construction, etc. Ban on hypermarket construction Another political issue that had negative impact on Giant business development was the rules implemented back in 2003  [2]  . The new rules banned any further development or expansion of hypermarkets in Klang Valley, including Kuala Lumpur and other states such as Johor and Penang in order to give the business opportunities for small businesses. This new rule was introduced because the three regions previously mentioned were already saturated with hypermarkets. With this rule, Giant could not expand their coverage to these areas. Fortunately, this rule is no longer in place and Giant does have few branches open in those areas. In fact, for example, to date Giant has 8 stores just in Kuala Lumpur itself  [3]  . House brand issues Another threat is that although their customers know their house brand, but it is not their customers preferable brand, their customer still prefers other established brand name products compared to theirs. Also, Giant shows that initially Bruneian cannot accept Giant due to numerous reasons, this can be scary for them because if their customers still cannot accept them for a long-term period, thus less people will shop in their store and sales will decreases. à ¢Ã¢â€š ¬Ã‚ ¨ Increase market share Strategies that would be appropriate for Giant would be to continue strategy to open more branches to increase market share and to eliminate competition. Besides, to increase marketing effort to gain customer awareness on their house brand products so that it can be a customer preferable brand in the future. In addition, Giant should add more variety on all the existing product line in their supermarkets, because this way, it will attract more customers as they will enable to buy everything under one roof, therefore make Giant their favorite and preferable shopping place. Lastly, Social or economic issues: changes on demographic trend can have significant impact on consumer spending. Risk of another economic downturn in Malaysia will have negative effects on their sales growth.

The company’s clothing and shoe designs typically feature Essay

Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrà ¼der Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. Puma is also based in Herzogenaurach. The company’s clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas’s current official logo.The company revenue for 2012 was listed at â‚ ¬14.48 billion. History Gebrà ¼der Dassler Schuhfabrik Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf â€Å"Rudi† Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg. Adolf â€Å"Adi† Dassler started to produce his own sports shoes in his mother’s wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brother’s business, which became Gebrà ¼der Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mother’s laundry,[6]:5 but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world’s first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens’s haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world’s most famous sportsmen. Letters from around the world landed on the brothers’ desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II. World War II and company split Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party than Adolf. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943, when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: â€Å"The dirty bastards are back again†, Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[9] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. The Dassler factory, used for production of anti-tank weapons during the war, was nearly destroyed by US forces in April 1945, but was spared when Adi Dassler’s wife, Kà ¤the, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers’ shoes. The brothers split up in 1947, with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is popularly claimed that the name is an acronym for All Day I Dream About Soccer, that phrase is a backronym; the name is actually a portmanteau formed from â€Å"Adi† (a nickname for Adolf) and â€Å"Das† (from â€Å"Dassler†). Early years and rivalry with Puma Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname â€Å"the town of bent necks†Ã¢â‚¬â€people looked down to see which shoes strangers wore. Even the town’s two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolf’s footwear. When handymen were called to Rudolf’s home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.[citation needed] In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany’s first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma’s first Olympic gold in Helsinki, Finland. The original Adidas logo until 1997, it is now used on Adidas Originals At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.