Strengths One of the Largest Players in Hypermarket Retail Industry

Strengths One of the Largest Players in Hypermarket Retail Industry According to some estimates which published in The Star Online (2010), Tesco enjoys a 30% market share of the Malaysian hypermarket industry by sales, followed by Giant (24%) and Jusco (22%). Giant grew substantially in markets mainly through the continued expansion of its hypermarket branches around Malaysia. As stated in Giants Official website (www.giant.com.my.), Giant was awarded the Top Retailer in Malaysia and Best of the Best in Asia Pacific Retailers Award for 2 consecutive years in 2007 and 2008. Giant has built a very strong retail brand, with a reputation of good value for consumers money and convenience because of a wide range of different products and services in one store. Diagram X: Market share of hypermarkets in Malaysia Sources from http://biz.thestar.com.my/news/story.asp?file=/2010/9/3/business/6973298sec=business Low Price Leader Pricing a product or service properly can mean the difference between success and failure for a company especially in these challenging economic times.  In Malaysia, Giant is synonymous with its powerful slogan which says Everyday Low Prices, Big Variety and Great Value. There is no doubt that the slogan successfully publicizes the companys mission to the public where it offers a wide variety of products at the lowest possible price (Giant, 2010). The price comparison between Giant and its competitors is frequently advertised in the newspaper for public references (refer Appendix X). It is clear that products that sold in Giant are cheaper compared to other stores. This has also resulted that Giant is still the low price leader in Malaysia. High Brand Value of House Brand Products Bernard Chia, Merchandise Director for Fresh Grocery at Giant Hypermarket Singapore, says: Consumers have started to be more receptive of house brands as retailers are continuously educating them on the good quality and lower prices of their house brands. Consumers are seeing greater value in house brands. And with the economic downturn, many are turning to house brands for instant savings. (Source: Nicole Liang, 2009, from Food Export International) Fulfilling customer needs and wants to gain customers satisfaction are vital to companys existence. Giant has been offering its house brand range since the beginning when its first store opened in June 2000 (Nicole Liang, 2009). The Giant brand comes with unique yellow and green packaging that is instantly recognizable and differentiates with other brands. Every product is backed by a quality guarantee and is always priced competitively in the category (Giant, 2010). Examples: The Giant brand products packaging Sources from http://www.giant.com.my/ourbrand/brand/2 With the intention of keeping its high brand value in the market, Giant goes as far as to introduce the Satisfaction Guaranteed or Your Money Back scheme, to further emphasize its safe food quality (Nicole Liang, 2009). Customers are welcome to return and get a refund for the purchased products if they have found any Giant brand product not up to their expectations. Great nationwide growth Giant always understands the market taste and responsive to customer needs where having over 85 branches spread throughout all the states in Malaysia. Additionally, most of the branches are strategically and conveniently located in residential areas, regardless of new or old areas. Through its nationwide expansion, Giant managed to capture more market share compared to its competitor like Jusco which mostly focus on suburban residential areas and tapping the middle to high income group consumers (Jusco, 2009, pg15). Picture X: Giant Stores Location Sources from http://www.giant.com.my/location The Star Online, 2010, Sale of Carrefour may interest Competition Commission, Retrieved 15 September 2010, from http://biz.thestar.com.my/news/story.asp?file=/2010/9/3/business/6973298sec=business Nicole Liang, 2009, Supermarket chains: House brands are here to stay, Retrieved 15 September 2010, from http://www.foodexportonline.com/html/oct09/privatelabels_supermarket-chains.html Jusco, 2009, pg15, Annual Report, Retrieved 15 September 2010, from http://www.jusco.com.my/juscohome/html/aeon_v2/oa/bursa/AEON_AnnualReport2009.pdf?PHPSESSID=l24l6cspr34mn9j0003bggme04 C:UsersLydiaDesktop20090524-2giant-vs-tesco2.jpg Weaknesses High Marketing Cost One of the Giants weaknesses is their relatively high marketing cost. Giant spends quite a lot of money for marketing purposes. To let more people to know more about the on-going promotions in Giant, Giant places their advertisements on local newspaper such as The Star, The Sun and other news press. Such advertisements are usually published on the weekend newspaper. Placing advertisement on newspaper can be quite costly. Besides, Giant prints out their promotion catalogue. Printing out the catalogue can be quite costly. Giant has different promotion catalogues for different places. For example, promotion catalogue for Sarawak Special, Malacca Special or even Putra Heights Special. This promotion catalogue is often distributed from house to house. This requires distribution fees as manpower is needed to distribute the catalogue. Recently, Giant Hypermarket also puts on advertisement on television. All these contribute to the high marketing cost. No loyalty and membership program Giant has no loyalty and membership program. Loyalty and membership is very important in order to create customer loyalty. This can be parts of their customer retention plan. It is said that retaining customers is much easier than getting a new one (Marzahn, 1996). By offering rewards to customers, they will most likely to make repurchasing from them. Compared to other hypermarket that has their own loyalty and membership program, customers are usually more attracted to them. While the economy is still recovering from the previous global recession, customers are stricter in budgeting and they are always attracted to rewards and privileges. They will want to get something in return from their purchasing. The ability to gain some rewards such as discount, cash voucher and cash rebate makes their purchase much more worthwhile. Poor pricing method Giant hypermarket has poor pricing method compared to other hypermarkets. Whenever promotions are conducted, the prices of the products will be different. The price list sometimes is not updated. Whenever the cashier scans the bar code, the price will be different from the displayed price. This sometimes causes customers to pay more than the actual price. This will create dissatisfaction to customers if they find out they have paid extra for the goods. The price list is hand written on a piece of yellow board. This price list is placed together with the products. The price list can be wrongly placed. This causes confusion to the customers. They are not sure the price of the products they wanted to buy. Besides, customers find it difficult to find a price reader to check for the price. The price readers which are wrongly placed makes it hidden from the customers. Figure: Hand written price list at Giant (Giant- About Us, 2010) Lack of Information Technology Utilization Giant website is not fully utilized Giant Hypermarket is still lacking in terms of utilization of information technology. Their own Giant website is not fully utilized. The content of the website is mostly promotions and the contest. The website is only for customers for viewing. To fully utilize the website, they can more features into their website. They can add in the products they sell in Giant and by categorizing them, it will be easier for customers to find the products they want. The website later can be enhanced into an e-commerce site where Giant can sell their products online. Thus, instead of having to go to the physical store, customers will be able to do online shopping. They can add in the wish list and shopping bag for customers in the website. Besides, in the website, there is no e- newsletter which customers can subscribe to. E-newsletter helps Debenhams to keep their existing and potential customers in touch with the latest offering such as promotions in store as well as news and events. This improves the sites traffic as well as building and expanding their customer database. Without this, customers will be sometimes being oblivious on the promotions as well as the happenings in Giant. Therefore, newsletter features should be added into Giants website. Customers can sign up for the newsletter. This consequently further improves Giants relationship with the existing customers. No Electronic Customer Relationship Management (E-CRM) Keeping in touch with customers and understanding what they think about Giant is paramount to achieve Giants goals. Customers feedback is an important component which allows customers to voice out their view or share their shopping experience which doing their shopping at Giant. Customer feedback is vital to Giants continuous improvement. Regardless of compliments or criticisms, customer feedback actually helps Giant to understand their customers need and consequently enhances their services. Giant practices traditional customer relationship management. Whenever Giant customers have any complaint, they have to approach the staff directly. Sometimes, face-to-face talk can lead to misunderstandings. Thus, Giant should utilize their website to provide electronic customer relationship management (E-CRM) for their customers. The website should allow the members to register and through login into Giant website, they are able to give their feedbacks online. Whenever they have any complaints, they can submit their complaints online. Besides, customers should be encouraged to give ratings and write product reviews after their purchases in Giants website. This helps other potential customers to make better purchase decision and this indirectly drives the product sales. Through the E-CRM, Giant will be able to know how the customers really felt towards Giant. Through those opinions, Giant will be able to take the initiatives to improve their services. Threats Competition The threats experienced by Giant are that there is stiff competition within the industry, there are other major supermarket chains, such as Tesco, Carrefour, Jusco, etc. in Malaysia that is competing alongside with Giant in the retail industry. Major example are, If competitors offers new innovative product and services why not Giant do the same thing too which more creative. Competitors might find new ways to enhance sales or production or they have superior access to cheaper raw materials. Giant famously losing market share  [1]  to particularly other well-known brand names like Tesco, Jusco and Carrefour in price competition as customers can find better pricing at other hypermarkets like Carrefour. Political New political issues in the future that might have negative impact on their business, for example, no price hike despite rising import costs, ban on construction, etc. Ban on hypermarket construction Another political issue that had negative impact on Giant business development was the rules implemented back in 2003  [2]  . The new rules banned any further development or expansion of hypermarkets in Klang Valley, including Kuala Lumpur and other states such as Johor and Penang in order to give the business opportunities for small businesses. This new rule was introduced because the three regions previously mentioned were already saturated with hypermarkets. With this rule, Giant could not expand their coverage to these areas. Fortunately, this rule is no longer in place and Giant does have few branches open in those areas. In fact, for example, to date Giant has 8 stores just in Kuala Lumpur itself  [3]  . House brand issues Another threat is that although their customers know their house brand, but it is not their customers preferable brand, their customer still prefers other established brand name products compared to theirs. Also, Giant shows that initially Bruneian cannot accept Giant due to numerous reasons, this can be scary for them because if their customers still cannot accept them for a long-term period, thus less people will shop in their store and sales will decreases. à ¢Ã¢â€š ¬Ã‚ ¨ Increase market share Strategies that would be appropriate for Giant would be to continue strategy to open more branches to increase market share and to eliminate competition. Besides, to increase marketing effort to gain customer awareness on their house brand products so that it can be a customer preferable brand in the future. In addition, Giant should add more variety on all the existing product line in their supermarkets, because this way, it will attract more customers as they will enable to buy everything under one roof, therefore make Giant their favorite and preferable shopping place. Lastly, Social or economic issues: changes on demographic trend can have significant impact on consumer spending. Risk of another economic downturn in Malaysia will have negative effects on their sales growth.

The company’s clothing and shoe designs typically feature Essay

Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrà ¼der Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. Puma is also based in Herzogenaurach. The company’s clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas’s current official logo.The company revenue for 2012 was listed at â‚ ¬14.48 billion. History Gebrà ¼der Dassler Schuhfabrik Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf â€Å"Rudi† Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg. Adolf â€Å"Adi† Dassler started to produce his own sports shoes in his mother’s wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brother’s business, which became Gebrà ¼der Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mother’s laundry,[6]:5 but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world’s first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens’s haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world’s most famous sportsmen. Letters from around the world landed on the brothers’ desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II. World War II and company split Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party than Adolf. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943, when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: â€Å"The dirty bastards are back again†, Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[9] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. The Dassler factory, used for production of anti-tank weapons during the war, was nearly destroyed by US forces in April 1945, but was spared when Adi Dassler’s wife, Kà ¤the, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers’ shoes. The brothers split up in 1947, with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is popularly claimed that the name is an acronym for All Day I Dream About Soccer, that phrase is a backronym; the name is actually a portmanteau formed from â€Å"Adi† (a nickname for Adolf) and â€Å"Das† (from â€Å"Dassler†). Early years and rivalry with Puma Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname â€Å"the town of bent necks†Ã¢â‚¬â€people looked down to see which shoes strangers wore. Even the town’s two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolf’s footwear. When handymen were called to Rudolf’s home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.[citation needed] In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany’s first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma’s first Olympic gold in Helsinki, Finland. The original Adidas logo until 1997, it is now used on Adidas Originals At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.

The Paradigm Of Multilateral Security - 1124 Words

Today, the established way for describing security requirements, as reflected for example in the Common Criteria, an international standard to achieve comparability of independent IT security evaluations, starts with a description of the functional requirements, the system architecture, and its working environment. It then continues with a threat analysis that describes envisaged threats, possibly followed by an evaluation of the severity of threats through a risk analysis and ends with the definition of a security policy. But nowadays, the world is not as simple as that: in civil systems, in which we are interested, there are many more stakeholders who have an interest in an asset than just the owner of the IT system. More often than not, stakeholders have conflicting interests with respect to assets. The paradigm of multilateral security acknowledges this fact. Multilateral security contradicts the traditional view, which assumes that there is a ‘‘trusted tribe’à ¢â‚¬â„¢ who has a homogeneous set of security requirements against the rest of the world. But this traditional assumption still heavily influences common approaches toward security engineering. To take multilateral security seriously in security requirements engineering (SRE), a requirements engineering process must support engineers in identifying security goals of the security stakeholders, and in resolving conflicts among them—and in the reconciliation of security goals and other, notably functional, requirements.Show MoreRelatedAustralia: The Foreign Policy of the Hawke-Keating Government1501 Words   |  7 Pages The paradigm shift of Australian foreign policy from reliance on security through ‘‘great and powerful friends’’ towards the formation and strengthening of diplomatic and cultural relations with the Asia-Pacific region began arguably under the Whitlam government and has since become the predominant focus of foreign policy for both major parties. 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Assessing Investors Take Essay Example Pdf - Free Essay Example

Sample details Pages: 5 Words: 1482 Downloads: 6 Date added: 2017/06/26 Category Economics Essay Type Argumentative essay Topics: Investment Essay Did you like this example? Before going to make any investment, investors should do some research pertaining to what kind of investment the investors are going to invest, when is the right for investors to put the money in, How much investment amount should put in, and so forth. Investors should seek every aspect pertaining to the investment that investors want to invest. Thus, investors have an opportunity to look overall situation at different investment opportunities that are being suitable for investor. Confidence in traditional investment vehicles such pensions and equities as seen better days and many investors are still licking their wounds after the dotcom crash that has overshadowed investment markets since beginning of the decade( UK investment advice). However, over-confidence by the investors will lead to investment failure. It is because some investors may over-confidence in certain investment especially the investment consists low risk, then the investment will show hand an d put all the asset of themselves into a basket of investment. Actually, this kind of behavior is wrong and make harmful for the investors. Normally, the investment adviser will advise the investor cannot to do it so, but the intense of the investors insist to do. Consequently, the investors may loss everything. So, investors nowadays ought to learn from this lesson. However, nowadays investors are far conscious of the need for low risk investments that bring solid growth in the long term compare to the higher risk assets. According to the World Gold Council, the gold investment demand predicted to increase. Speaking by the Globe and Mail, Martin Murenbeeled, chief economist, the gold investment demand was higher than that for gold jewellery until the later 1960s and predicted an uptick in both in 2010 as investors flock to precious metal as a safe haven vehicle and the jewellery sector recovers. Therefore, it could possible attract many investors to invest or hold or buy the gold. There are some tips and advice for the investors as a guideline before they are going to invest in certain investment. First, the investors have to take a look from the reputable publication such as Business Week or Fortune. In practice, these kinds of publications provide point of view by certain famous economist or news of the gold investment market regularly. They are reputable publications that have built their reputation on a solid history of working with different experts. Next, investors could look for some information from the journalists that work under the reputable publications. In addition, these publications will set up a QA site for people to ask the question. So the investors could post their queries on there about the gold investment. However, if the investors feel unsure or unsecure about the information that has been provided, investors could directly make call to them for getting further detail about the gold investment. Not only is the journalist from the p ubilication, there also some journalists from the professional financial. In this kind of journalists, they will always update the information about market as it stands, and give their valuable opinion on the best gold investment opportunities. Advice for the investors is try to look for the high quality newspaper or journalist in order to obtain more accurate information. It is no doubt that investors could find the clues or hints or tips from the international markets. The international markets will exhibits the news pertain the currently situation to the general field of gold trading. However, investor could not rely on the domestic market since it is affected by the localized issue. As we mentioned, the value of gold will not affected the issue of the political and economic downturn. No matter how fluctuation about the political event, the value of gold does share with it. Therefore, investors have to look forward to the different aspects of the international markets that mig ht aid for decision making. Moreover, overall prices of gold investment could be determined by the general economic situation in investors country. Investors should always get ready when there is any economic turn bad. It is because it might impact on the reaction of the gold market. Thus, investors should be prepared for this reaction and take steps to be part of it in order to minimize the loss. This preparation could be stated as Prevention is better than cure. In addition, some investors may get the gold market information from the media. Obviously, the report from media will more abstract sometime. Investors might misunderstand the information from the media. Apart from that, sometime the media disclose the information of gold with too optimistic or too pessimistic. Thus, the investors should not totally trust the information from the media. Investors should have the ability to analyze the every information that the investors obtain. Investors should more understand the e very concept that involved in the development of the market before they rely on the media entirely in their decision making. Therefore, it could reduce the possibility failure of the gold investment. There are some avoided actions that investors should take note. Investors do not listen to the myths that gold investment is only the preserve of the wealthy. Investors must have the ability to distinguish the wrong or right information. Investors could not entirely rely on the belief of society. It might influence the decision making of the investors. Gold investment can be taken on by anyone as long as they have the inclinations and drive to participate in the market. Normally, gold is split into smaller and traded at lower prices than you might expect if you just follow the mythical claims. Once the investors decide to hold the gold investment, there is no reason for the investors not join in the market. Besides that, investors do not make up the facts as they have gone through . Investors should make the gold investment follow the sound factual information. This can be very costly investment and therefore the investors have to ensure that they are ready to deal with facts rather than speculation as they prepare to participate in the market. It is better to get sound gold investment advice before proceed any further. Investors could get the information from the individual trader. Individual trader may provide some useful information because their job always related to the gold investment. Individual trader normally gives the information about the gold investment opportunities that have come up on the market. However, investors should not entirely trust on their information because individual trader might be working with the self-interest that is not immediately obvious. Some investors will invest in gold investment because of their family. They hear from their family member talks about how good of a certain investment. Actually, investors should not listen up the prediction of the family because they are not professional about the investment. Even their prediction or information might be wrong. So reliability the information from the family is low. However, if they are speaking from the experience then investors might be well advised to check out what they are saying. It might be the individual tips or clues from them. So investors could make it as a reference, but not totally rely on. Some investors might use the fund from the pension to do the investment. Pension fund will you some advice. Pension fund manager might advice you to invest in gold in order to expand the potential of your portfolio. They are possible to take a bad risk if you are involved in the process and veto the decisions that are made. You should keep contact with the pension fund manger if you are really interest invest in gold investment. Those investors who really interest invest in gold investment; they could seek help from the banks. Banks could a lways give the actual information and advice for the investors in anytime. Even banks will set out a special site for any investors need the consultation on the investment. Thus, bank will provide recommendation which gold product should investment. Investors need to be forefront of such efforts if investors are given the option to check out the various gold investment opportunities. In fact investors are possible to have higher standards from the bank advisers. Those that belong to a cooperative union might be able to get advice from there. In this situation you are at the mercy of your co investors. Where there is disagreement the majority rule tends to operate but you can always make suggestion and back them up with facts and figures. With a bit of luck they will begin to make a decision based on the figures that you have provided. The internet is a rich source in gold investment opportunities for sure. There are many would be investment advisers but you have to be wary of those that do not know what they are talking about. However this does not stop you from researching the topic in making your gold investment decision. Don’t waste time! Our writers will create an original "Assessing Investors Take Essay Example Pdf" essay for you Create order